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Electronic agents on the Internet: A new way to satisfy the consumer?

Wallet-Wodka, Déborah; Rolland, Sylvie (2003-07), Electronic agents on the Internet: A new way to satisfy the consumer?, 12th international conference on Research in the distributive trades - CEREDICE, ESCP-EAP, 2003-07, Paris, France

Type
Communication / Conférence
External document link
http://halshs.archives-ouvertes.fr/halshs-00143040/en/
Date
2003-07
Conference title
12th international conference on Research in the distributive trades - CEREDICE, ESCP-EAP
Conference date
2003-07
Conference city
Paris
Conference country
France
Pages
19
Metadata
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Author(s)
Wallet-Wodka, Déborah
Rolland, Sylvie
Abstract (EN)
Our purpose in this article is to present the concept of electronic agent used in e-commerce and its impact on consumer satisfaction. Electronic agents represent the future of electronic business. They help the consumers in an environment where all the information is available but hard to deal with. We try to study the electronic agent in a consumer decision process perspective and to examine the different sort of agents depending on their relationships with vendors and consumers. Our final aim is to understand the role of electronic agent onconsumer satisfaction. For that purpose, we conducted a little empirical study which consist in presenting two types of agents to consumers: a good one and a bad one and to evaluate the level of consumer satisfaction.
Subjects / Keywords
Electronic agents; Consumer behavior; Satisfaction; E-commerce
JEL
M31 - Marketing

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