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Electronic agents on the Internet: A new way to satisfy the consumer?

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Date
2003-07
Link to item file
http://halshs.archives-ouvertes.fr/halshs-00143040/en/
Dewey
Marketing
Sujet
Electronic agents; Consumer behavior; Satisfaction; E-commerce
JEL code
M31
Conference name
12th international conference on Research in the distributive trades - CEREDICE, ESCP-EAP
Conference date
07-2003
Conference city
Paris
Conference country
France
URI
https://basepub.dauphine.fr/handle/123456789/1130
Collections
  • DRM : Publications
Metadata
Show full item record
Author
Wallet-Wodka, Déborah
Rolland, Sylvie
Type
Communication / Conférence
Item number of pages
19
Abstract (EN)
Our purpose in this article is to present the concept of electronic agent used in e-commerce and its impact on consumer satisfaction. Electronic agents represent the future of electronic business. They help the consumers in an environment where all the information is available but hard to deal with. We try to study the electronic agent in a consumer decision process perspective and to examine the different sort of agents depending on their relationships with vendors and consumers. Our final aim is to understand the role of electronic agent onconsumer satisfaction. For that purpose, we conducted a little empirical study which consist in presenting two types of agents to consumers: a good one and a bad one and to evaluate the level of consumer satisfaction.

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