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hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorJohnson, Guillaume D.*
hal.structure.identifier
dc.contributor.authorGrier, Sonya A.*
dc.date.accessioned2013-05-23T13:56:22Z
dc.date.available2013-05-23T13:56:22Z
dc.date.issued2011-11
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/11299
dc.language.isoenen
dc.subjectConsumer behavioren
dc.subjectNutritionen
dc.subjectPsychological aspectsen
dc.subjectFood habitsen
dc.subjectMarketingen
dc.subjectAdvertisingen
dc.subject.ddc658.8en
dc.subject.classificationjelD.D1.D12en
dc.subject.classificationjelI.I1.I12en
dc.subject.classificationjelM.M1.M14en
dc.subject.classificationjelM.M3.M31en
dc.subject.classificationjelM.M3.M37
dc.title“Alisha in Obesity-land”: Is Food Marketing the Mad Hatter?en
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenThis case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic minority children. Although US government reports clearly cite the disproportionate rates of obesity among ethnic minority youth, limited attention is paid to understanding whether the factors that contribute to obesity among children in general may have an excessive impact on ethnic minority youth.
dc.identifier.citationjnlpages1-26
dc.relation.isversionofjnlnameInternational Journal of Case Studies in Management
dc.relation.isversionofjnlvol9en
dc.relation.isversionofjnlissue4en
dc.relation.isversionofjnldate2011-11
dc.relation.isversionofjnlpublisherHEC Montréalen
dc.subject.ddclabelMarketingen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen
dc.description.halcandidateoui
dc.description.readershipRecherche
dc.description.audienceInternational
dc.relation.Isversionofjnlpeerreviewedoui
hal.identifierhal-01655598*
hal.version1*
hal.update.actionupdateMetadata*
hal.author.functionaut
hal.author.functionaut


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