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dc.contributor.authorGomez, Pierrick
dc.date.accessioned2013-01-16T13:09:23Z
dc.date.available2013-01-16T13:09:23Z
dc.date.issued2013
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/10844
dc.language.isoenen
dc.subjectHeuristicsen
dc.subjectbiasesen
dc.subjectnutrition informationen
dc.subjectnutritional qualityen
dc.subjectinformation processingen
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.subject.classificationjelD19en
dc.subject.classificationjelD12en
dc.subject.classificationjelI12en
dc.titleCommon biases and heuristics in nutritional quality judgments: a qualitative explorationen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenThe ways in which consumers make judgments about the nutritional quality of food products are a major concern for public policymakers. Given the focus on nutrition information in public health policies, the information processing paradigm has been widely used in past research. However, there is evidence that nutrition information processing is a difficult task for consumers. We examined 14 interviews from consumers of diverse social background in order to inventory the different kinds of heuristics used for making nutritional quality judgments. Narratives in which consumers elaborate about their strategies to assess nutritional quality of food products were analysed. Our findings show that: (1) consumers tend to use shortcuts to simplify nutrition information processing; (2) heuristics unrelated to nutrition information are commonly utilized; and (3) these heuristics rely on semantic, sensory and visual cues. The implications of our findings are discussed from a public policy standpoint.en
dc.relation.isversionofjnlnameInternational Journal of Consumer Studies
dc.relation.isversionofjnlvol37
dc.relation.isversionofjnlissue2
dc.relation.isversionofjnldate2013
dc.relation.isversionofjnlpages152–158
dc.relation.isversionofdoihttp://dx.doi.org/10.1111/j.1470-6431.2012.01098.xen
dc.relation.isversionofjnlpublisherWileyen
dc.subject.ddclabelMarketingen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen


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