Consumer's perceptions and evaluations of virtual bundling

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Date
2006Dewey
MarketingSujet
Promotion des ventes; Virtual bunding; Experimentation; Promotion benefits and costsJEL code
M31Conference name
ANZMAC Conference proceedingsConference city
BrisbaneConference country
AUSTRALIACollections
Metadata
Show full item recordAuthor
Desmet, Pierre
1032 Dauphine Recherches en Management [DRM]
de Pechpeyrou, Pauline
1032 Dauphine Recherches en Management [DRM]
Sabri, Ouidade
1032 Dauphine Recherches en Management [DRM]
Parguel, Béatrice
1032 Dauphine Recherches en Management [DRM]