Consumer tendency to regret: evidence for individual differences in the experience of regret
Date
2004Dewey
MarketingSujet
Counterfactual thinking; Regret; Post-decision evaluation; Consumer tendency to regretJEL code
M31Conference name
33rd Annual Conference of the European Marketing AcademyConference date
2004Conference city
MurciaConference country
EspagneCollections
Metadata
Show full item recordAuthor
Delacroix, Eva