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On the Influence of Web Users' Opinions: the Role of Social Presence and Expertise

Ardelet-Massieu, Caroline; Brial, Bérangère (2012), On the Influence of Web Users' Opinions: the Role of Social Presence and Expertise, Annual Conference of Academy of Marketing Science, 2012-05, New Orleans, États-Unis

Type
Communication / Conférence
Date
2012
Conference title
Annual Conference of Academy of Marketing Science
Conference date
2012-05
Conference city
New Orleans
Conference country
États-Unis
Metadata
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Author(s)
Ardelet-Massieu, Caroline
Brial, Bérangère
Subjects / Keywords
websites; social presence
JEL
M39 - Other
M31 - Marketing
O32 - Management of Technological Innovation and R&D