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The kinetic quality of store design: An Exploration of its influence on shopping experience

Bonnin, Gaël; Goudey, Alain (2012), The kinetic quality of store design: An Exploration of its influence on shopping experience, Journal of Retailing and Consumer Services, 19, 6, p. 637-643. http://dx.doi.org/10.1016/j.jretconser.2012.08.006

Type
Article accepté pour publication ou publié
Date
2012
Journal name
Journal of Retailing and Consumer Services
Volume
19
Number
6
Publisher
Elsevier
Pages
637-643
Publication identifier
http://dx.doi.org/10.1016/j.jretconser.2012.08.006
Metadata
Show full item record
Author(s)
Bonnin, Gaël
Goudey, Alain
Abstract (EN)
Kinetic quality of store space is the appreciation of the store with regard to the movements and gestures that can be performed during the shopping trip. Few researches have studied this concept despite its potential influence on shopping outcomes. In this paper, we show that the kinetic quality of the store has an impact on hedonic and utilitarian shopping values and on purchase. The impact on shopping value is similar in magnitude to that of atmospheric quality. Music and visual esthetics positively influence kinetic quality.
Subjects / Keywords
Store atmosphere; Kinetic; Shopping value; Music; Esthetics
JEL
M31 - Marketing

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