The kinetic quality of store design: An Exploration of its influence on shopping experience

Bonnin, Gaël; Goudey, Alain

Bonnin, Gaël; Goudey, Alain (2012), The kinetic quality of store design: An Exploration of its influence on shopping experience, Journal of Retailing and Consumer Services, 19, 6, p. 637-643. http://dx.doi.org/10.1016/j.jretconser.2012.08.006

Type

Article accepté pour publication ou publié

Date

2012

Journal name

Journal of Retailing and Consumer Services

Volume

Number

Publisher

Elsevier

Pages

637-643

Abstract (EN)

Kinetic quality of store space is the appreciation of the store with regard to the movements and gestures that can be performed during the shopping trip. Few researches have studied this concept despite its potential influence on shopping outcomes. In this paper, we show that the kinetic quality of the store has an impact on hedonic and utilitarian shopping values and on purchase. The impact on shopping value is similar in magnitude to that of atmospheric quality. Music and visual esthetics positively influence kinetic quality.

Subjects / Keywords

Store atmosphere; Kinetic; Shopping value; Music; Esthetics

JEL

M31 - Marketing