| dc.contributor.author | Nogatchewsky, Gwenaëlle | |
| dc.contributor.author | Donada, Carole | |
| dc.date.accessioned | 2009-07-10T10:06:28Z | |
| dc.date.available | 2009-07-10T10:06:28Z | |
| dc.date.issued | 2005 | |
| dc.identifier.uri | https://basepub.dauphine.fr/handle/123456789/1055 | |
| dc.description.abstractfr | Cet article propose une synthèse des recherches empiriques en marketing sur la performance des relations client-fournisseur depuis vingt ans. Les auteurs mettent en perspective les modèles théoriques de ces recherches et analysent leurs résultats selon quatre dimensions de la performance : la performance économique, la coopération harmonieuse, la satisfaction et l'évolution de la relation. L'analyse révèle la prédominance des variables relationnelles et leur influence positive sur la performance des relations client-fournisseur. | en |
| dc.language.iso | fr | en |
| dc.subject | Performance of relationships | en |
| dc.subject | Interaction marketing | en |
| dc.subject | Marketing channel | en |
| dc.subject | Buy-supplier relationships | en |
| dc.subject | Literature review | en |
| dc.subject | Performance des relations | en |
| dc.subject | Courant interactionniste | en |
| dc.subject | Canal marketing | en |
| dc.subject | Relations clients-fournisseurs | en |
| dc.subject | Revue de littérature | en |
| dc.subject.ddc | 658.8 | en |
| dc.subject.classificationjel | M31 | en |
| dc.title | Vingt ans de recherches empiriques en marketing sur la performance des relations client-fournisseur | en |
| dc.type | Article accepté pour publication ou publié | |
| dc.description.abstracten | This paper proposes a review of empirical research in marketing on the performance of buyer-supplier relationships for the last twenty years. The authors develop the theoretical models of the studies and analyse their results along four dimensions: economic performance, harmonious cooperation, satisfaction and evolution of the relationship. The analysis highlights the importance of relational issues and their positive influence on the performance of buyer-supplier relationships. | en |
| dc.relation.isversionofjnlname | Recherche et applications en marketing | |
| dc.relation.isversionofjnlvol | 20 | en |
| dc.relation.isversionofjnlissue | 4 | en |
| dc.relation.isversionofjnldate | 2005 | |
| dc.relation.isversionofjnlpages | 71-96 | en |
| dc.description.sponsorshipprivate | oui | en |
| dc.relation.isversionofjnlpublisher | Association Française du Marketing | en |
| dc.subject.ddclabel | Marketing | en |
