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Vingt ans de recherches empiriques en marketing sur la performance des relations client-fournisseur

dc.contributor.authorNogatchewsky, Gwenaëlle
dc.contributor.authorDonada, Carole
dc.date.accessioned2009-07-10T10:06:28Z
dc.date.available2009-07-10T10:06:28Z
dc.date.issued2005
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/1055
dc.description.abstractfrCet article propose une synthèse des recherches empiriques en marketing sur la performance des relations client-fournisseur depuis vingt ans. Les auteurs mettent en perspective les modèles théoriques de ces recherches et analysent leurs résultats selon quatre dimensions de la performance : la performance économique, la coopération harmonieuse, la satisfaction et l'évolution de la relation. L'analyse révèle la prédominance des variables relationnelles et leur influence positive sur la performance des relations client-fournisseur.en
dc.language.isofren
dc.subjectPerformance of relationshipsen
dc.subjectInteraction marketingen
dc.subjectMarketing channelen
dc.subjectBuy-supplier relationshipsen
dc.subjectLiterature reviewen
dc.subjectPerformance des relationsen
dc.subjectCourant interactionnisteen
dc.subjectCanal marketingen
dc.subjectRelations clients-fournisseursen
dc.subjectRevue de littératureen
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.titleVingt ans de recherches empiriques en marketing sur la performance des relations client-fournisseuren
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenThis paper proposes a review of empirical research in marketing on the performance of buyer-supplier relationships for the last twenty years. The authors develop the theoretical models of the studies and analyse their results along four dimensions: economic performance, harmonious cooperation, satisfaction and evolution of the relationship. The analysis highlights the importance of relational issues and their positive influence on the performance of buyer-supplier relationships.en
dc.relation.isversionofjnlnameRecherche et applications en marketing
dc.relation.isversionofjnlvol20en
dc.relation.isversionofjnlissue4en
dc.relation.isversionofjnldate2005
dc.relation.isversionofjnlpages71-96en
dc.description.sponsorshipprivateouien
dc.relation.isversionofjnlpublisherAssociation Française du Marketingen
dc.subject.ddclabelMarketingen


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