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hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorGuiot, Denis*
hal.structure.identifier
dc.contributor.authorMalas, Ziad*
dc.date.accessioned2012-09-28T10:52:01Z
dc.date.available2012-09-28T10:52:01Z
dc.date.issued2012
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/10341
dc.description.abstractfrPour segmenter le marché des seniors, certaines études préconisent l’utilisation combinée de variables d’âge, d’événements de vie et de générations. Cet article propose un modèle de segmentation des 50-65 ans à partir de ces trois types de variables et met en évidence la pertinence de nouvelles variables générationnelles subjectives.
dc.language.isofren
dc.subjectage
dc.subjectsubjective generational variables
dc.subjectEtude de marché
dc.subjectGeneration
dc.subjectévénement de vie
dc.subjectâge
dc.subjectvariables générationnelles subjectives
dc.subjectEtudes du consommateur
dc.subjectGénération
dc.subjectLife-event
dc.subject.ddc658.8en
dc.subject.classificationjelM.M3.M31en
dc.subject.classificationjelD.D1.D11
dc.titleSegmenter le marché des 50-65 ans par les variables générationnelles subjectives
dc.typeCommunication / Conférence
dc.description.abstractenCombining age, life events and generational variables has been advocated in order to segment the 50-65 years old (“youngest olds”) market. Using these three categories of variables, we present a model highlighting the relevance of complementary subjective generational variables.
dc.subject.ddclabelMarketingen
dc.relation.conftitle11th International Marketing Trends Conference
dc.relation.confdate2012-01
dc.relation.confcityVenise
dc.relation.confcountryITALY
dc.relation.forthcomingnonen
dc.description.ssrncandidatenon
dc.description.halcandidateoui
dc.description.readershiprecherche
dc.description.audienceNational
dc.date.updated2017-01-17T14:33:39Z
hal.identifierhal-01651190*
hal.version1*
hal.update.actionupdateMetadata*
hal.author.functionaut
hal.author.functionaut


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